New Balance

Three Dogs was initially approached by New Balance to handle the retail design of its Taipei flagship store. Three Dogs reviewed New Balance’s retail design standards and documentation and produced a design and documentation pack for this store that significantly improved the quality of the outcome by tightening up and clarifying details, connections, and functionality. The process was continued in a design for a Flagship store in Malaysia.


Three Dogs also worked closely with the New Balance team on a multi-brand footwear concept and guideline and the Flagship portion of its Global retail guideline.


The ‘sensor’, MBT’s logo form, sits inside the sole of each MBT shoe. It was only natural to use it as the basis of MBT’s retail design.


Sensor shaped stackable shelving can be chain linked to adjusting to any site condition. Height adjustable tables and wall panels have sensor shaped perforations. These visually striking elements, combined with the strong red-white color scheme delineating casual and sports products, created a strong retail presence. The design was prototyped and manufactured in China and rolled out in stores worldwide.


Crocs designs, manufactures and retails footwear, using its patented Croslite material. Driven by Crocs’ Asia marketing office the project involved developing a retail environment design that could showcase the product collection and work as the basis to build up brand recognition through its retail network in Asia.


Our approach to the project involved analysis of clients’ product line, proposed retail formats, brand identity, customer expectation and competitive landscape. On the basis of this analysis, Three Dogs designed a very flexible and simple fixturing system. To simulate their performance with end users all fixture and furniture elements were tested and modified in prototypes prior to manufacturing. After opening a prototype store, a retail environment guideline was developed. Currently, the design has been implemented in hundreds of Crocs stores across the region from Japan to South Africa.


Ever since introducing our design Crocs shops are consistently top performers In terms of sales per square foot. Three Dogs continues to be involved with Crocs designing new fixture programs,  store formats, and planning of stores throughout the region.