New Balance

Three Dogs was initially approached by New Balance to handle the retail design of its Taipei flagship store. Three Dogs reviewed New Balance’s retail design standards and documentation and produced a design and documentation pack for this store that significantly improved the quality of the outcome by tightening up and clarifying details, connections, and functionality. The process was continued in a design for a Flagship store in Malaysia.

 

Three Dogs also worked closely with the New Balance team on a multi-brand footwear concept and guideline and the Flagship portion of its Global retail guideline.

Carft

CARFT is an innovative retailer specialising in beautiful and useful things for the home. CARFT SHATIN is the first concept store located in the largest one-stop home furnishing shopping mall in Hong Kong, HomeSquare.

 

Three Dogs designed a conscious break from the homeware retailing mold. The store design creates a seductive continuous perimeter the presentation that maximises display and stock storage.

 

Presenting the products at table height invites browsing and handling by customers. The striking orange color theme is part of the visual identity, in-store communications, and signage programme.

HMV Central

A different approach was adopted for HMV’s second store opening, choosing a color palette of blond wood and extreme repetition of a wall bay design and exposed tube-lighting to create an expansive retail space with a fresh, clean and contemporary character.

 

An iconic service counter with neon signage is the landmark in this shopping square. Directory signage, visual merchandising tools, and modular furniture is all designed to easily modify setups to adapt to changing needs.

Habitū All Day

Three Dogs worked closely with caffè HABITŪ to renew the retail image of Hong Kong’s premier homegrown coffee shop brand.

We retained key brand elements such as the warm yellow color and black and white floor tiles and at the same time reorganised and tidied up counter design to incorporate all signs, displays, promotional materials and service points into one coherent design. A custom designed tile pattern makes the bar as a focal point. Together with a new furniture selection, efficient layout, and an internally illuminated boundary, this creates a smart new image that carries the brand into the future.

HMV Emporium

This entertainment emporium occupies the three top floors of the Pearl City Mall in Causeway Bay. The building structure is typical for shopping malls of the seventies: low ceilings and deep floor plates with little natural light.

 

The client brief asked for an extremely short design and construction period, a layout that offered flexibility to adapt to changing needs, a way to bring more light and space to each floor and a raw and ready-made aesthetic.

 

The solution was the construction of a new atrium, visually connecting the three floors. This was combined with an interior design scheme that left most of the original building structure untouched. It was simply cleaned, sealed and left exposed. Building services were carefully designed so they could be left exposed too and contribute to the aesthetic.

 

Brick partitions and a couple of design ‘events’ such as signage, cashiers, bars and Dj booths were strategically placed throughout the space to create focal points and guide the visitors. A lighting system was installed to enhance this experience. Level 1 contains music a movie collection, level 2 contains lifestyle and audio products and level 3 a bar, restaurant, and music stage and a small retail area.

 

Habitū Caffè

Three Dogs worked closely with HABITŪ caffè in a couple of years. By renewing the retail store image, a naming of “HABITŪ” successfully being a popular homegrown coffee chain in Hong Kong nowadays.

 

We retained key brand elements such as the warm yellow color and black and white floor tiles and at the same time reorganised and tidied up counter design to incorporate all signs, displays, promotional materials and service points into one coherent design. A custom designed tile pattern makes the bar as a focal point. Together with a new furniture selection, efficient layout, and an internally illuminated boundary, this creates a smart new image that carries the brand into the future.

MBT

The ‘sensor’, MBT’s logo form, sits inside the sole of each MBT shoe. It was only natural to use it as the basis of MBT’s retail design.

 

Sensor shaped stackable shelving can be chain linked to adjusting to any site condition. Height adjustable tables and wall panels have sensor shaped perforations. These visually striking elements, combined with the strong red-white color scheme delineating casual and sports products, created a strong retail presence. The design was prototyped and manufactured in China and rolled out in stores worldwide.

Lee Jeans

Three Dogs/ Retail design developed a store concept based on the black and white of the Lee logo and the industrial/chic brand positioning.

 

The concept stores consist of a black men’s department, a white women’s department and a glass pavilion with imported premium denim. Products are displayed on a combination of specially designed furniture and found objects, including furniture consisting of bases of industrial machinery.

 

This resulted in an exciting, vibrant shopping environment that managed to introduce the brand to a younger audience. The concept was rolled out in dozens of concept stores and in a modified version in hundreds of shop-in-shops.

Robe di Kappa

Donxiang Group, the owner of the Kappa license for China, appointed Three Dogs / Retail Design to develop a retail identity for its high-end Robe Di Kappa sports fashion brand. Starting from a strategic design analysis, the design combines a distinctive azure-white contrast with a visual language is based on form generating principles derived from the Kappa logomark.

 

Visual merchandising is used to enhance the sports fashion positioning of the brand. The concept was tested in a prototype shop and subsequently rolled out in 30+ locations. A comprehensive set of display props was added later.