Crocs

“Thanks to Three Dogs’ innovative and creative design, Crocs successfully launched in 2007 its first global mono-brand store in Hong Kong followed by Asia and Europe. Three Dogs was able to overcome Crocs’ display challenges as Crocs’ original clogs are chunky. They created a “display room” concept which encouraged a “touch and feels then try” for consumers to adopt the brand and also saved Crocs a lot of storage space. At the peak of Crocs mono-brand stores in Asia, more than 1000 stores were using Three Dogs’ concept. Three Dogs was able to improve and upgrade the design to keep up with new product introduction by Crocs.”

Margaret Ma
Vice President Marketing – Asia Pacific
Crocs