A0:

A0: The Photobook Centre, this specialty store in Hong Kong’s IFC mall retails Photobooks and exclusive photography accessories and camera’s. Customers can also create and order custom books and canvasses using their own photography. The approach to the design was two-fold: clarifying the offer and product mix through visual merchandising and creating an inspiring artist studio/library environment.

 

The materials mimic the finish of black & white photography & silver gelatin prints. Softbox studio lights are used as a light feature over the center tables.

SmarTone

Three Dogs / Retail Design was appointed by SmarTone-Vodafone to work on the design development a new retail experience, seeking a departure from the existing operational model consisting of a counter with staff seated opposite customers. The client realized that sticking to this generic operational model limited their options in offering a distinctive service standard and retail experience to customers. In response to this, Three Dogs proposed a design process that could explore innovations in the mobile phone retail formats. Three Dogs carried out a study of existing retail operations and flow. The analysis leads to the formulation of several new layout options and display formats. These assumptions were tested in several simulations. After evaluation, adjustments were made and tested again, ultimately leading to the concept of product walls and display islands at the front of the store, service stations at the rear and a cashier near the entrance.

 

With the new operational model defined, Three Dogs moved ahead designing a visual style and functionality for the various furniture components: a modular product wall display system, cashwrap and service stations. Approved design concepts were built as prototypes and tested by staff to further refine dimensions, detailing and ergonomics to ensure maximum comfort, functionality, integration of electronic equipment and durability. The design was subsequently rolled out in all stores. SmarTone-Vodafone has become the benchmark of Hong Kong mobile phone retail interiors. Other operators have copied many of the stores’ innovations and design solutions. Smartone-Vodafone’s same-store traffic increased dramatically after renovation and the design provided many benefits including the ability to change the appearance of the store overnight to keep up with product developments.

Crocs

Crocs designs, manufactures and retails footwear, using its patented Croslite material. Driven by Crocs’ Asia marketing office the project involved developing a retail environment design that could showcase the product collection and work as the basis to build up brand recognition through its retail network in Asia.

 

Our approach to the project involved analysis of clients’ product line, proposed retail formats, brand identity, customer expectation and competitive landscape. On the basis of this analysis, Three Dogs designed a very flexible and simple fixturing system. To simulate their performance with end users all fixture and furniture elements were tested and modified in prototypes prior to manufacturing. After opening a prototype store, a retail environment guideline was developed. Currently, the design has been implemented in hundreds of Crocs stores across the region from Japan to South Africa.

 

Ever since introducing our design Crocs shops are consistently top performers In terms of sales per square foot. Three Dogs continues to be involved with Crocs designing new fixture programs,  store formats, and planning of stores throughout the region.