New Balance

Three Dogs was initially approached by New Balance to handle the retail design of its Taipei flagship store. Three Dogs reviewed New Balance’s retail design standards and documentation and produced a design and documentation pack for this store that significantly improved the quality of the outcome by tightening up and clarifying details, connections, and functionality. The process was continued in a design for a Flagship store in Malaysia.


Three Dogs also worked closely with the New Balance team on a multi-brand footwear concept and guideline and the Flagship portion of its Global retail guideline.


New Balance




Apparel, Footwear, Sports

design guideline, fixture design, space planning