The ‘sensor’, MBT’s logo form, sits inside the sole of each MBT shoe. It was only natural to use it as the basis of MBT’s retail design.
Sensor shaped stackable shelving can be chain linked to adjusting to any site condition. Height adjustable tables and wall panels have sensor shaped perforations. These visually striking elements, combined with the strong red-white color scheme delineating casual and sports products, created a strong retail presence. The design was prototyped and manufactured in China and rolled out in stores worldwide.