New Balance

In

Three Dogs was initially approached by New Balance to handle the retail design of its Taipei flagship store. Three Dogs reviewed New Balance’s retail design standards and documentation and produced a design and documentation pack for this store that significantly improved the quality of the outcome by tightening up and clarifying details, connections, and functionality. The process was continued in a design for a Flagship store in Malaysia.

 

Three Dogs also worked closely with the New Balance team on a multi-brand footwear concept and guideline and the Flagship portion of its Global retail guideline.

Habitū All Day

In

Three Dogs worked closely with caffè HABITŪ to renew the retail image of Hong Kong’s premier homegrown coffee shop brand.

We retained key brand elements such as the warm yellow color and black and white floor tiles and at the same time reorganised and tidied up counter design to incorporate all signs, displays, promotional materials and service points into one coherent design. A custom designed tile pattern makes the bar as a focal point. Together with a new furniture selection, efficient layout, and an internally illuminated boundary, this creates a smart new image that carries the brand into the future.

Habitū Caffè

In

Three Dogs worked closely with HABITŪ caffè in a couple of years. By renewing the retail store image, a naming of “HABITŪ” successfully being a popular homegrown coffee chain in Hong Kong nowadays.

 

We retained key brand elements such as the warm yellow color and black and white floor tiles and at the same time reorganised and tidied up counter design to incorporate all signs, displays, promotional materials and service points into one coherent design. A custom designed tile pattern makes the bar as a focal point. Together with a new furniture selection, efficient layout, and an internally illuminated boundary, this creates a smart new image that carries the brand into the future.

MBT

In

The ‘sensor’, MBT’s logo form, sits inside the sole of each MBT shoe. It was only natural to use it as the basis of MBT’s retail design.

 

Sensor shaped stackable shelving can be chain linked to adjusting to any site condition. Height adjustable tables and wall panels have sensor shaped perforations. These visually striking elements, combined with the strong red-white color scheme delineating casual and sports products, created a strong retail presence. The design was prototyped and manufactured in China and rolled out in stores worldwide.

Lee Jeans

In

Three Dogs/ Retail design developed a store concept based on the black and white of the Lee logo and the industrial/chic brand positioning.

 

The concept stores consist of a black men’s department, a white women’s department and a glass pavilion with imported premium denim. Products are displayed on a combination of specially designed furniture and found objects, including furniture consisting of bases of industrial machinery.

 

This resulted in an exciting, vibrant shopping environment that managed to introduce the brand to a younger audience. The concept was rolled out in dozens of concept stores and in a modified version in hundreds of shop-in-shops.

SmarTone

In

Three Dogs / Retail Design was appointed by SmarTone-Vodafone to work on the design development a new retail experience, seeking a departure from the existing operational model consisting of a counter with staff seated opposite customers. The client realized that sticking to this generic operational model limited their options in offering a distinctive service standard and retail experience to customers. In response to this, Three Dogs proposed a design process that could explore innovations in the mobile phone retail formats. Three Dogs carried out a study of existing retail operations and flow. The analysis leads to the formulation of several new layout options and display formats. These assumptions were tested in several simulations. After evaluation, adjustments were made and tested again, ultimately leading to the concept of product walls and display islands at the front of the store, service stations at the rear and a cashier near the entrance.

 

With the new operational model defined, Three Dogs moved ahead designing a visual style and functionality for the various furniture components: a modular product wall display system, cashwrap and service stations. Approved design concepts were built as prototypes and tested by staff to further refine dimensions, detailing and ergonomics to ensure maximum comfort, functionality, integration of electronic equipment and durability. The design was subsequently rolled out in all stores. SmarTone-Vodafone has become the benchmark of Hong Kong mobile phone retail interiors. Other operators have copied many of the stores’ innovations and design solutions. Smartone-Vodafone’s same-store traffic increased dramatically after renovation and the design provided many benefits including the ability to change the appearance of the store overnight to keep up with product developments.

Crocs

In

Crocs designs, manufactures and retails footwear, using its patented Croslite material. Driven by Crocs’ Asia marketing office the project involved developing a retail environment design that could showcase the product collection and work as the basis to build up brand recognition through its retail network in Asia.

 

Our approach to the project involved analysis of clients’ product line, proposed retail formats, brand identity, customer expectation and competitive landscape. On the basis of this analysis, Three Dogs designed a very flexible and simple fixturing system. To simulate their performance with end users all fixture and furniture elements were tested and modified in prototypes prior to manufacturing. After opening a prototype store, a retail environment guideline was developed. Currently, the design has been implemented in hundreds of Crocs stores across the region from Japan to South Africa.

 

Ever since introducing our design Crocs shops are consistently top performers In terms of sales per square foot. Three Dogs continues to be involved with Crocs designing new fixture programs,  store formats, and planning of stores throughout the region.